A marketing automation consultant is somebody that you bring into the company to help you implement and maintain your automation system. Though the service offered might differ depending on which consultant you hire, all marketing automation consultants will: Find alternative solutions when direct integration is not possible or integrate marketing tools into your CRM system. They will also help train and educate current staff. Below are some ways in which a marketing automation consultant could help you:

Lead quality improvement.

Your marketing automation consultant can help you improve your current lead quality by analyzing your existing data and recommending changes based on this analysis. The advice they give can be implemented immediately so you can begin to drive more qualified traffic to your website. This would allow you to focus on other areas such as building brand awareness or changing the focus of your campaigns to better match your lead quality goals.

Improved marketing channels.

Marketing automation consultants often have experience in several marketing channels. By discussing with your consultant what you need from your marketing automation process, they can suggest improvements that would increase your efficiency and help make your entire business more successful. For example, if your lead quality requires an immediate response, the suggested solution might be creating a blog to capture the information of your customers quickly. You could also use video marketing automation to broadcast live videos to your existing customer base or to other potential customers.

More effective lead tracking.

An effective marketing automation consultant will provide you with lead reports that show how your current marketing efforts are contributing to your sales revenue. This will help you establish whether your current marketing channels are really effective or if you should consider diversifying or even ending them for a while to see a greater impact on your bottom line. A successful campaign will integrate email and mobile advertising, social media marketing, and a variety of online marketing channels to better inform your customer and show your customers that you care about them.

Better decision making.

By engaging with your marketing automation consultant, you can get a better idea of how your current marketing campaigns are performing and what you could do to improve them. If your current campaigns are not yielding the results you want, a consultant can help you determine what changes may be necessary to boost your revenue and increase the number of leads you receive. This will let you make better decisions regarding your marketing campaigns, which will ultimately have a positive impact on your bottom line.

Faster product development.

By using an effective marketing automation consultant, you can ensure that you have a faster way to launch new products and shorten the time between product introductions. If you already have a list of customers and prospects, the insights from a good consultant can help you identify which marketing channels are producing the most responses. With this information, you can quickly build a more responsive subscriber base and shorten sales cycles with better distribution methods and new offerings.

Reduce customer acquisition costs.

When you use an effective marketing automation consultant, you can eliminate many of the routine tasks that take valuable time away from your staff. If you want to reduce customer acquisition costs, you need to streamline the purchasing process so that customers can easily find the products they need. In addition, if you want to drive more sales and revenue, you need to focus on providing great customer support after the sale.

Lead scoring.

Using automation to streamline the lead scoring process will improve your campaigns by millions. Many marketing automation consultant companies provide tools that make it easy for you to obtain qualified leads at a significantly lower cost than you could ever do on your own. These software programs are so easy to use that it is easy to understand why so many different companies and industries are turning to them for their lead and subscription collections. By streamlining the lead scoring process and using automation, you can also improve the accuracy and reliability of lead generation campaigns and get the results you want at a very low cost.